Today, if we asked you to picture the great hubs of health-care research, education, and innovation, you would be forgiven for not including southern Arizona.
Tomorrow, however, is another story.
Immigration, aging population, health disparities, and the impact of technology on our lives are among the topics shaping the current national conversation. It turns out these are the same issues Arizona’s been successfully addressing for the last two decades.
The rest of the country is now looking to see how this state’s unique culture, political traditions, and educational institutions are leading the way—and at the heart of this important moment in time is the University of Arizona Health Sciences.
This medical school has been quietly moving up in the rankings, but, more importantly, they’ve been making huge strides in fulfilling their mission to achieve two seemingly conflicting goals: ambitiously growing the student population, while also broadening and deepening their research capabilities—the centerpiece of which is their new 220,000-square-foot Health Sciences Innovation building.
School leadership asked Novio to distill this complex, multifaceted story down to bite-size pieces of television advertising that could be used to grow enrollment, foster new public/private partnerships, build community support, and target their donor base. The work also introduced the new brand theme “Tomorrow is here.” as a reminder of how far they’ve already come, and as a promise to keep pushing further.
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