Well, we’re in a pandemic. But we’re still podcasting! Today, (recorded in late March) Eric and Jay reflect on how different brands are responding to the COVID crisis, and discuss some principles brands—but really, everyone—should keep in mind in these uncertain times.

In this episode, we cap off our miniseries on origin stories by diving headlong into a discussion about how an organization’s origin informs, impacts and, ultimately, inspires its brand. Eric also makes a recommendation you can enjoy high or sober.

Is he from Krypton? Did he emerge from a chrysalis ready to fly? What is Eric Solomon’s origin story? This week we get into the nitty-gritty details of Eric’s academic background, hear about the twists and turns of his professional career, and learn what happens when work and life unexpectedly collide.

Jay and Eric begin a three-part mini-series on the topic of origin stories. This week, we kick things off with the origin of Novio. We talk fondly of annual reports, discuss the kinds of clients we work with, and end with the reason our name isn’t Bootycall.

This week the Delightful Duo talk about leadership, some the business leaders we’ve worked with, and all the leaderly ways they’ve informed their respective brands. For two guys who never even ran for student council, we have a lot to say on this topic.